Digital Marketing | Ultimate Strategies and Guide

Use this free beginner's digital marketing tutorial to help online entrepreneurs make the most of their digital marketing work and learn the basics of digital marketing at home or any convenient place.

The basics of Digital Marketing:

Wikipedia defines digital marketing (also known as Internet marketing, e-marketing, and online marketing) as follows: "Digital marketing is the marketing of products or services using digital technology, mainly on the Internet, but also includes mobile phones and display advertisements. And any other digital media."

For most online entrepreneurs, this usually means: "How can I attract more people who need my product or service or support my business who visit my website for the first time?"

In this free "Digital Marketing Tutorial", you will learn how these major digital marketing components can help you attract more website visitors and make them repeat customers, and how to implement them in a cost-effective manner.

B2C vs B2B digital marketing:

But what is the use of business-to-business ("B2B") digital marketing, and how is it different from business-to-consumer ("B2C") digital marketing?

B2B digital marketing is a term used to describe the marketing of products or services from one business to another. A company that sells a product or service to another company also needs to understand the target company, even if it is no better than a company that sells the product or service to consumers.

Let's take a look at the two main differences between B2B and B2C digital marketing-target audience and "buyer journey"-to better understand these differences.

Target Audience:

Typical B2C target audience and typical B2B target audience:

Target audience size: 

B2C products/services are usually sold to individual consumers through some form of mass marketing (TV, radio, retail stores, Google AdWords, etc.). B2B buying usually starts with some form of limited "mass marketing", which quickly develops into a company that interacts with another company.

Product/service complexity:

B2C products/services are often easily understood by potential consumers, so a limited number of specific products/services can be used for marketing.

B2B products/services are often much more complex, so several people from different departments in the business are required to review and approve these purchases. This means that the online marketing materials produced need to be more detailed, and in many cases will require some type of live demonstration.

Product price:

Except for the purchase of houses and/or vehicles, the price of a typical B2C product/service is completed within the purchasing power of one person. Typical B2B products/services tend to be much more expensive, so multiple departments again need to approve the purchase.

The journey of the buyer:

First, we are going to compare the journey of a typical B2C purchaser therewith of a typical B2B purchaser. 

The whole journey consists of 3 steps: 
  • Awareness stage: the client realizes that they need a haul. 
  • Consideration stage: consumers outline their issues and analysis solutions. 
  • Decision stage: the client chooses an answer. 
The image below (provided by HubSpot) illustrates the acquisition method of a sample purchaser, so you'll be able to build an easy purchase call for a doctor visit after you square measure sick.

ultimate strategies and guide

The main difference between B2C and B2B buyer journeys is the number of "buyers" per buyer. As shown in the above example, a typical B2C buyer’s journey refers to a journey undertaken by one or at most two “buyers” who usually have very close information needs in order to make the final purchase decision.

In a true B2B buyer journey, there are usually multiple "buyers" at each step of the journey, and each buyer needs to satisfy his own set of information.

Bottom line: The "B2B buyer journey" is a more complex journey. There are many "buyers" in this journey, and everyone must understand and provide appropriate information in order to make the final purchase decision.

But anyway, whether you are interested in B2B Digital Marketing or B2C Digital Marketing, you are still trying to attract people through marketing efforts.

So, what should you do to attract this type of first-time visitors to your website? If you only access one concept in this digital marketing tutorial, please make it a concept:

Digital marketing is all about informing, educating, and helping your website so that visitors can find solutions to their problems or needs. Don't try to sell any products at first, but provide them with the best way to solve these problems and/or the best way to meet these needs.

This concept is called inbound marketing. Inbound marketing is about creating INFORMS, EDUCATES, and HELPS related content for your website, blog, Facebook page, Twitter "Twitter", YouTube video, etc., and targeting your best potential customers. (To learn more about inbound marketing, please visit HubSpot, especially its "Inbound Marketing for Small Business" section.)

Why choose the "information, education, help" route? Think about why these people use search engines like Google in the first place-usually to inform and educate themselves about products, services, or reasons that may solve problems or satisfy needs. If you do your best in providing information and education, those first-time visitors will eventually enter your website and become your best potential customers!

Notification and education, notification and education, notification, and education...

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