Day 8: Use Anchor Text to Increase Relevance | 30 - Days SEO Course

The anchor text describes the link in detail and informs the user about the link’s expectations. The anchor text does not need to click on the ugly URL but allows people to click on keywords that people really understand and redirect them through the URL hidden behind the anchor text.

Ideally, you should always use the corresponding keyword of the landing page in the anchor text of internal links. The more pages that use the same keyword to point to subpages, the more signals the search engine will receive, indicating that the login page must be very relevant to this keyword. 

In turn, this means that the page ranking of this keyword and other similar keywords will be higher. Avoid using non-descriptive anchor text in internal links (such as "here", "more", etc.), and focus more on keywords.
Anchor Links

Hands-on tips: 

  1. When linking to the login page, try using the same anchor text. 
  2. Make sure that the anchor text matches the content of the login page.

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