Day 9: Keep Click Paths Short | 30 days SEO Course

Website users want to reach the page they want as soon as possible. This means that you should make the click path as short as possible.

The click path is the path to the page that the user needs to reach. Think about the online shopping experience. The user may start at the homepage and end at the shopping cart. Their click path is the convenience and number of pages users need to buy the desired product. The length of the click path plays a key role in the navigation of the website.

When searching, search engines also benefit from short click paths. If Google Robots browses your website and accesses all subpages in just a few clicks, it can scan and index more pages with a limited crawl budget. Optimizing the click path will pay off for usability and search engine crawling!
According to experience, the number of visits to each sub-page should not exceed 3 times.

Keep Click Paths Short

Hands-on tips:

  • Add breadcrumb navigation so that your users can locate themselves in the click path. 
  • Limit the length of the click path to a maximum of 4 clicks. 
  • Use smart filters and search functions on your website to avoid long clicks.

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